Enhancing the Customer Service Experience – Volkswagen introduces, Volkswagen Assistance Program

• The Brand enhances its aftersales initiatives with the launch of Volkswagen Assistance program
• The program will provide door-to-door services to customers for their regular vehicle check-up requirements. It acts as an enabler for those customers who prefer comfort and convenience at their doorstep
• Volkswagen Assistance will be equipped with basic tools and spare parts, assisting customer needs through trained service technicians

Mumbai: Volkswagen, Europe’s leading car manufacturer, announced the launch of its door-to-door service experience, ‘Volkswagen Assistance’ in India today. Aimed at enhancing customer’s experience, the program will offer doorstep services that will include small on-site repairs, breakdown assistance and service jobs.

To enable this service, Volkswagen has introduced a fleet of service vehicles, which are equipped to offer immediate services to customers. The Assistance vehicle will provide services to customers within a 25 km catchment area of select Volkswagen service center across India. The Volkswagen Assistance program offers customers peace of mind and basic maintenance services without having the hassle to visit a workshop. 

Commenting on this announcement, Mr. Steffen Knapp, Director, Volkswagen Passenger Cars India said, “At Volkswagen, we are constantly working towards enhancing our customer experience through various programs. We aim to offer a holistic purchase experience with a special focus on aftersales service initiatives. Volkswagen’s Assistance is our unique program that is specifically curated for customers with a fast paced life, technologically savvy and prefer customer convenience at their door-step.” 

Initially, Volkswagen’s Assistance program will be available at 60 select dealerships across 45 cities of the Volkswagen service network in India. Through the doorstep service, Volkswagen will be able to reach a wider network of customers and enable a faster resolution to their basic service needs. 

Beginning 1st September 2019, Volkswagen announced a 5-year warranty for its diesel carlines across the Polo, Ameo, Vento and Tiguan.