Volkswagen India registers a 58% annual growth in its sales performance in 2022
Date: 2nd January 2023
- Strong performance of the Volkswagen brand is attributed to the overwhelming response on India’s safest SUVW, the Taigun, striking & exhilarating Virtus and the global best-seller, Tiguan
- India’s safest SUVW, the Volkswagen Taigun receives a 5-star GNCAP rating for adult and child occupants
- Creating more trust and credibility in the pre-owned car business through Das WeltAuto. with a strong network of 109 DWA outlets and 25 Excellence Centres, aiding 26,000+ customers towards choosing the right mobility solutions
- Accessible Network with an expanded presence of 159 sales, 126 service touchpoints across 118 cities in India. In addition, 85% of the Volkswagen network is ISO 14001:2015 compliant, with a target to achieve 100% in 2023
- Transparent and peace of mind ownership experience for the customer with the introduction of service initiatives like Service Cam, Service Cost Calculator and Service Value Packages
- 25+ awards and recognitions for the Volkswagen Taigun and Virtus in 2022 by esteemed media publications
- The Volkswagen brand is committed towards providing aspirational Indian customers world-class German-engineered products, affordable ownership experience and accessibility through its wide network and mobility solution offerings
Mumbai – Volkswagen Passenger Cars India has registered a strong annual sales performance with a growth of 58% in 2022 (vs. 2021). This result can be attributed to the overwhelming response received on India’s safest SUVW, the Taigun, striking & exhilarating Virtus, the global best-seller Tiguan and the continuous efforts by the brand towards enhancing customer experience.
Volkswagen India’s biggest highlight of 2022 was the Taigun being adjudged with a 5- star GNCAP rating for adult and child occupants, making it India’s safest SUVW. Followed by receiving 25+ awards and recognitions on the Volkswagen Taigun and Virtus by esteemed media publications, globally and in India.
The Brand also witnessed an outstanding demand for its young and refreshed product portfolio, leading to the expansion of the Volkswagen network to 159 sales and 126 service touchpoints in 118 cities across India. The Brand expanded its network across cities such as Jammu, Agra, Delhi NCR, Nagpur, Kolkata, Arcot Road and Rajahmundry. In addition, 85% of the Volkswagen network is ISO 14001:2015 compliant, with a target to achieve 100% in 2023.
Commenting on the overall performance, Mr. Ashish Gupta, Brand Director, Volkswagen Passenger Cars India said, “The strong performance by Volkswagen in 2022 is a testament to the right brand and product strategy developed for our Indian customers. The Brand has witnessed many positive achievements, one of the biggest being the 5- star GNCAP on the Volkswagen Taigun. The successful close to the year 2022 makes us strive even harder towards making Volkswagen a loved brand, offering our customers the best of German-engineering and world-class services through our network. We are confident of making 2023 even bigger and better, as we accelerate and enhance the brand further, for our customers.”
In addition to new cars, Volkswagen India also strengthened its pre-owned car business, Das WeltAuto. (DWA) by offering customers a holistic platform of buying, selling, upgrade and exchange. The DWA platform, as an organized player has created more trust and credibility in the minds of customers, aiding 26,000+ customers towards choosing the right mobility solutions through its network of 109 DWA outlets and 25 Excellence Centres.
To complete the strong product offering, Volkswagen has invested significantly towards offering a peace of mind and transparent ownership experience through initiatives like Service Cam, Service Cost Calculator and Service Value Packages. The Volkswagen brand is committed towards providing aspirational Indian customers world-class Germanengineered products, affordable ownership experience and accessibility through its wide network and mobility solution offerings.
To know more about Volkswagen brand and its products & services, customers can visit the Volkswagen India website.